Double Eleven is coming! Are you ready to "shop around the world without leaving

The most global Tmall Global Double 11 in the coming decade will enable global consumers to experience the "global village like" shopping pleasure.

Wang Mingqiang, general manager of Alibaba Express, said that Alibaba would fully display the "five global" experiences for the first time: global buying, global selling, global shipping, global payment and global travel, bringing happiness, quality and empowerment to global consumers and brand merchants.

Through Tmall Global, domestic consumers will continue to realize the new normal of consumption upgrading of "shopping around the world without leaving home". Overseas consumers in all time zones around the world can participate in the Double 11 Carnival through AliExpress, and move closer to the domestic Double 11 experience in terms of logistics, category, quality and after-sales.

Among them, overseas Chinese will enjoy the exclusive global package mail for the first time through Tmall Global. With the support of Cainiao, France Post and the largest Spanish department store "English", AliExpress will achieve 72 hour delivery in half of Europe. In Spain, the popular products of Double 11 will be delivered nationwide within 3 days, and the core cities will arrive on the same day. In the future, users will receive the package two hours after placing an order through more than 2000 self promotion points under the English line.

In order to ensure the timeliness of logistics, Cainiao and Quicksell jointly opened overseas warehouses, exclusive routes and chartered flights, and invested 19 small aircraft and 2 747 aircraft exclusively for Russia.

Helping overseas brands sell to the world is another core highlight of this year's Tmall Double 11 in globalization. More than 50 local Russian brands will sell their products to Eastern Europe and the world through AliExpress.

"We not only help Chinese brands sell globally, but also help foreign brands sell globally." Wang Mingqiang said that AliExpress did not simply sell goods, but cooperated with rookies, ants, Alibaba Cloud, etc. to help countries build cross-border trade platforms, improve postal, financial, payment and other digital business infrastructure, and help enterprises from all countries go global.

More and more countries have begun to embrace Ali's globalization "China Plan". Russia's sovereign wealth fund and Russia's largest Internet giant set up a joint venture with Ali to develop the e-commerce market; The eWTP (World Electronic Trade Platform) initiative proposed by Ma Yun was settled in Malaysia and Rwanda.

More and more overseas brands have participated in the "Commercial Olympics" of Tmall Double 11. The number of businesses participating in Double 11 through this year is three times that of last year, and the number of products participating in the event has increased from 27 million last year to more than 50 million this year.

The globalization confidence of this Tmall Double 11 is not only derived from Ali's long-term layout of overseas markets, but also from the protection of new technologies.

Big data and cloud computing enable consumers to see the real-time traceability information of goods by scanning the code manually, so that imported goods can be warehoused in order to avoid package detention. Precise analysis of big data enables products to enter overseas warehouses before consumers place orders.

"Tmall Double 11 is a shopping carnival, a business model and an important way for us to implement the globalization strategy." Wang Mingqiang said.

In 2015, Ali listed globalization, high technology and rural areas as three core strategies in the next 20 years. Its core goal is to provide 100 million jobs for the world, serve 2 billion consumers, and create profits for 10 million SMEs.

Therefore, this Tmall Global 11 will be a big test of Alibaba's global layout in the past few years.

The following is a complete record of Wang Mingqiang, general manager of Alibaba Global Express, accepting media interviews.

Q: Is there any data about the development of AliExpress overseas?

A: At present, the number of overseas buyers of AliExpress has exceeded 150 million, ranking first in the number of shopping APP downloads in more than 100 countries around the world. It has become the only cross-border export B2C retail platform covering all countries and regions of the "the Belt and Road" in China, with users in more than 200 countries and regions, and more than 200 million consumers worldwide visit AliExpress every month.

From the perspective of global market development layout, Russia, Western Europe and the United States are still traditional strong markets of AliExpress.

Russia is the largest overseas market of AliExpress. As the largest e-commerce platform in the region, AliExpress has 22 million Russian buyers, and one out of every six Russians is using it.

Since 2017, AliExpress has downloaded more than 3 million times in the United States, and the number of active users in the United States has increased by 25%.

In Spain, France, Italy and other Western European countries, AliExpress has become a mainstream e-commerce platform in the region. According to the Spanish national e-commerce report of the Ecommerce Foundation, AliExpress has become the largest cross-border e-commerce platform in Spain and one of the most popular mobile shopping apps in the country. The penetration rate of AliExpress in Spain is very high, and almost everyone knows "AliExpress". At present, there are more than 7.7 million registered users in the local area, and the number of APP downloads has exceeded 10 million. On Facebook, Twitter, Instagram and other social media, there are nearly 2 million Spanish fans of AliExpress. These fans also spontaneously set up social groups to share their shopping experience.

Over the past year, thanks to the national "the Belt and Road" policy, AliExpress has enjoyed good momentum and strong growth in the "the Belt and Road" emerging markets in Eastern Europe, the Middle East and other regions.

In Eastern Europe, with Poland as the core, the market growth rate exceeded 50%. At present, Poland is one of the fastest growing markets of AliExpress. AliExpress has become the second largest e-commerce platform in Poland. According to the Polish national media Republic Daily, Poles are very willing to buy online goods from China. On average, one in 13 Poles is used to shopping with AliExpress.

The Middle East market, dominated by Saudi Arabia and the United Arab Emirates, with its strong growth momentum, is becoming a new blue ocean in the market of the "the Belt and Road" countries of AliExpress. Take the "828" shopping week of AliExpress in the recent past as an example, the transaction scale in the Middle East increased by as much as 252%.

Q: How does AliExpress do differentiated operation and marketing in different countries?

A: AliExpress is facing consumers who speak different languages and have different cultural habits in more than 200 countries and regions around the world. How to match each user and product, and which products can sell better in the local market? AliExpress will optimize the matching of people and goods and the logistics payment experience through the following points.

The first is to use advanced technologies such as artificial intelligence for differentiated selection. This is the basis and key for AliExpress to create a shopping experience of "thousands of people and thousands of noodles" for 2 billion consumers in more than 200 countries around the world. Through big data analysis and personalized algorithm technology, select the types of goods in different countries and regions, and open these data to businesses to help them select products more accurately and formulate relevant strategies such as services and prices. Our technical team will fully consider the user's personalized characteristics, consumption habits and different seasons to build an algorithm model.

Take Spain as an example. In July this year, AliExpress launched the strategy of "cross-border premium products" in Spain, targeting the popular products by means of data mining, online celebrity or merchant recommendation, and killing the core channels with limited time and quantity. After that, analyze the commodity attributes and recommend the products with Spanish characteristics that match the needs of Spanish consumers to buyers. In this year's "828" promotion, the order volume of these "cross-border premium products" has increased by 10 times as much as daily.

Second, precisely optimize language and translation tools. In this year's Tmall Double 11, AliExpress has provided 13 languages for users around the world, covering Hebrew, Arabic, Japanese, Korean and other minor languages, and basically covering all countries.

Third, nationalization. Different strategies such as logistics, pricing and marketing are adopted for different countries, regions and markets.

This year's key conference will focus on the operation of Russia, the United States, France, Spain, Poland, Ukraine, Saudi Arabia and other countries that have performed well in the Double 11. AliExpress has established a national differentiated team. They are negotiating cooperation with local logistics, payment, operation and other partners in various countries and regions.

For example, in Spain, Sumitong holds hands with the largest local department store, English Department Store; In the Middle East, we cooperated with Emirates NBD, the largest bank in the United Arab Emirates, and Riyad bank, the third largest bank in Saudi Arabia, to provide local consumers with cash back or full benefit reduction activities in the Double 11 this year.

Fourth, leverage the social forces of various countries to strengthen localized marketing cooperation. This year, Tmall Global has established a "national team" of online celebrities in each key country, which will fully link more than 150 online celebrities from Russia, Spain, Poland, France and the Middle East to convey the joy of Double 11 to consumers around the world.

Q: What obstacles did Fast Selling encounter in its development abroad in the past few years? How is it solved?

A: At the early stage of the development of AliExpress, when entering new markets such as Russia, it often faces difficulties such as underdeveloped local e-commerce, high logistics costs, and unsound payment credit system.

In terms of logistics, take Russia as an example. In March 2013, Quicksell promoted the production of 170000 orders, paralyzing the Russian postal service, which was only capable of processing 30000 days at that time. The Russian customs were blocked by 500 tons of parcels. In the second half of the year, AliExpress, Russia Post and China Post worked together to solve the logistics problem. China Post has started to increase flights. The Russian Customs has increased the number of customs clearance personnel, and QuickConnect has synchronized order information with the Russian mail system, greatly improving the efficiency of customs clearance and sorting, shortening the package time limit from 50 days to 7 days.

In addition, in accordance with the experience of buyers and sellers, package form, timeliness, and different national backgrounds, AliExpress teamed up with Cainiao Logistics to establish in-depth cooperation with postal, special line and commercial express logistics providers in major countries around the world, and gradually optimize the global logistics system.

Since this year, the average efficiency of logistics in the European countries of AliExpress has been greatly improved, which is more than 50% higher than that of traditional logistics. In France, Poland, Spain and other countries, we have cooperated with local postal systems to achieve the fastest cross-border logistics efficiency of 10 days.

In Latin America, AliExpress has also solved the logistics problems such as the shortage of trunk lines, slow customs clearance, and the last kilometer of Internet access. At the same time, it also uses charter flights in various promotional and logistics peak seasons to maintain and improve the level of logistics services. The new "worry free logistics special line" shortens the time limit of packages from China to Chile from 45 days to 20 days, and Mexico, Colombia and other countries from 50 days to 25 days.

Launch the "Oil Plan" in the Middle East, build a special line to the Middle East, improve the delivery time of cross-border orders from the past 50 days to the present 10-20 working days, and provide online tracking and door-to-door delivery services to improve the last kilometer delivery experience.

In terms of payment, in 2015, AliExpress participated in the "Tmall Double 11" in the second year. This year, AliExpress made great achievements in Russia, and the Russian banking system was blocked by millions of orders. Since then, AliExpress and Alipay have continuously improved their technical systems so that they can carry the increasing trading peak in the first few seconds of the Double 11 Day. Through training time after time, AliExpress has become more and more skilled in coping with the huge trading volume of Double 11, and has also helped local Russian banks and payment partners such as Yandex make systematic progress.

Now, in terms of improving the payment experience of overseas users, according to the different usage habits of users in different countries, AliExpress has developed a number of high-quality payment partners suitable for local use. Together with Alipay International, on the one hand, it has carried out comprehensive cooperation with Visa, Master and Paypal, which are popular with users around the world. On the other hand, it has also gone deep into the local market and cooperated with online payment systems in Poland, Russia, Germany, the Netherlands, Latin America and other countries, Provide localized payment experience.

Q: What is the difference between AliExpress and Amazon, eBay, and wish?

A: AliExpress can help merchants gain more users. The new users obtained from the continuous investment of AliExpress overseas have not only become AliExpress users, but also become customers of AliExpress platform merchants. As we have upgraded from selling Chinese goods globally to selling overseas goods globally, more and more overseas enterprises have gained new users through AliExpress.

In addition, we have also actively helped overseas countries build digital business infrastructure such as logistics, finance and payment, and improved their efficiency in postal and customs fields.

In addition, AliExpress also emphasizes helping businesses create system platforms and tools that are convenient for long-term operation, so that businesses and users can truly create long-term connections and bring value to businesses.

Compared with other platforms, AliExpress puts more emphasis on supporting the growth of merchants' brands, rather than weakening their sense of existence and value. AliExpress is more willing to help businesses build brands and help them grow, especially small and medium-sized enterprises, and help young people create their own brands and connect to global consumers.

What AliExpress ultimately hopes is to build an ecological model of "tripartite benefit" for businesses, users and platforms. This may be the most different place between AliExpress and Amazon and other e-commerce platforms.

Q: The outside world is saying that this year's Tmall Global 11 will be the most global in the past decade. How do you understand the term "the most global"?

A: In this year's Tmall Double 11, Alibaba will for the first time fully demonstrate to global users the new shopping experience of "five globes": global buying, global selling, global shipping, global travel and global payment.

Global users will experience the feeling of global village for the first time through this year's Tmall Double 11. For consumers, everyone can "buy all over the world without leaving home".

For overseas users, this year's Tmall Double 11 can not only buy Chinese products, but also other countries' products, even local products, and truly experience the fun of global buying.

For example, we have cooperated with more than 50 local brands in Russia, so that Russian people can also buy local products during the Double 11 Festival.

In Southeast Asia and South Asia, consumers can also participate in this year's Double 11 shopping carnival through Lazada and Daraz, which are local e-commerce businesses they are familiar with.

For brands participating in the Double 11, they will experience real global sales. This kind of global selling is not simply selling locally, nor selling one's own country to another, but free trade between any two countries. It is a kind of global selling.

For example, we have helped Malaysian SMEs achieve digital transformation through eWTP (World Electronic Trade Platform). What impressed me most was a Malaysian enterprise that sold two containers of coconuts to Poland, which was unimaginable in the past.

In the era of traditional trade, global selling is the patent of multinational companies. Large enterprises control the global supply chain. It is difficult for small and medium-sized enterprises to participate in international trade because of the high cost.

Alibaba's core mission is to let the world have no difficult business. So over the past decade, Alibaba has been committed to helping countries around the world build cross-border trade platforms, improve their postal, financial, payment and other digital business infrastructure, and promote global trade